Normally we try to stick to topics that directly affect auto consumers in the United States and specifically the Pacific Northwest, but the auto world and internet is abuzz about the all new Amaze that is only available in India.
What is the big deal?
The Amaze is Honda’s first diesel vehicle.
This is a very interesting interview with CEO and president of Honda India, Hironori Kanayama, where, of course, he says Honda is hoping to tap into India’s potentially HUGE buying power, which is only second to China.
“Honda’s global sales target for 2016 is 6 million vehicles. Currently, Honda sells about 4 million globally,” Kanayama said. “The target is almost a 50% increase. I think India must play a very important role to achieve such a high global target. So, India’s operations will be the fastest-growing operations for Honda globally.”
The low price and best-in-class mileage of the Honda Amaze is sure to make the Honda Amaze a hit and ensures it will be ‘the breath of fresh air’ for the industry it promises to be. According to this article, “Amaze should be a game changer for the company. It marks a big shift in the way Honda looks at India. Managing director Hironori Kanayama says Amaze will help expand Honda’s market presence from just a tenth of it to half. And with a diesel variant, Honda is now ready to take on market leader Maruti Dzire. Industry experts expect Amaze will sell between 3,500 and 4,000 units every month in the near future. ”
Last year was rough for global auto sales, but Honda is in good shape as it’s recovered from the earthquake and tsunami in Japan that deeply impacted manufacturing and shipping. The Honda Amaze should only help Honda’s global presence has Honda continues its hunt for world domination. Or something like that. 🙂