The Honda Accord has been recognized by IHS Automotive for having the highest Model Loyalty in the Non-Luxury Traditional Mid-Size Car Segment for the 2014 model year. This is the second year in a row the Accord, America’s most popular car with individual buyers*, has been recognized by IHS Automotive with a loyalty award** for superior performance in owner retention.
“Customer loyalty is one of the key measurements of product excellence and customer satisfaction,” said John Mendel, executive vice president of sales at American Honda Motor Co., Inc. “This recognition from IHS Automotive in the hyper-competitive mid-size segment is further proof that Accord continues to check all the boxes for the American car buyer.”
IHS Automotive tracks owner loyalty throughout the year and regularly works with its customers to effectively manage owner loyalty and conquest efforts through in-depth analysis of automotive shopping behaviors, related market influencers and development of retention and conquest strategies. The IHS Automotive Loyalty Awards recognize manufacturers for superior owner-loyalty performance, which is determined when a household that owns a particular vehicle returns to market to purchase or lease another new vehicle of the same model or make. The 2014 awards are based on an analysis of personal new vehicle registrations during the 2014 model year, which ran from October 1, 2013 to September 30, 2014.
* Based on IHS Automotive, Polk new-vehicle retail registrations data for Jan-Oct 2014
**According to IHS Automotive’s U.S. owner loyalty analysis of the non-luxury traditional mid-size segment, Honda Accord had the greatest percentage of owners who returned to market and purchased another Honda Accord in the 2014 model year.