Putting some horsepower in its popular What Makes a Honda is Who Makes a Honda video program, this month’s installment of the 12-part series will focus on a team of Honda associates competing in the country’s longest endurance auto race.
Widening in scope from the previous episodes, which had focused on a single Honda associate, the January video features Team Honda Research-West (THR-W), which is made up of West Coast associates from many different facilities. The video takes viewers behind the scenes and inside the cockpit of their Acura ILXs as they compete in the National Auto Sport Association (NASA) 25 Hours of Thunderhill, the longest sportscar endurance race in the United States.
Associates from Research & Development, sales, marketing, public relations and other areas volunteer their time to compete in Honda and Acura products under the Team Honda Research banner. This video introduces a few of those associates, and shows how they channel the racing spirit of company founder Soichiro Honda.
“Racing is very much a part of our DNA,” said Sage Marie, senior manager of Public Relations for Honda North America and co-driver of one of the THR-W Acuras. “It’s part of the fabric of our organization so the associates here have that racing spirit in them.”
The video showcases the team’s efforts to challenge for the win in the ES class and the commitment made to prepare and service the vehicles through the rigorous twice-around-the-clock event.
The What Makes a Honda is Who Makes a Honda video series focuses on Honda’s commitment to innovation, inclusion, a youthful spirit and respect for the individual – core tenets of Honda’s approach to business that work equally well in the community. In addition, the videos spotlight the diverse career opportunities that exist within Honda, while also showcasing inspiring ways these associates engage in their communities.
The What Makes a Honda is Who Makes a Honda series will run on Honda’s YouTube channel athttp://www.youtube.com/Honda.