$1.8 Million Sponsorship Will Include Awareness Campaign to Help Educate Teens About the Financial Responsibilities of Vehicle Ownership
Recognizing the need to enhance the financial literacy of teens as they transition to adulthood, American Honda Finance Corporation (AHFC) will sponsor the Junior Achievement USA® (JA) Personal Finance program, which will help nearly half-a-million teens become more financially literate over the next four years. Additionally, the sponsorship will support the development of an awareness campaign to help make teens more mindful of the financial responsibilities associated with vehicle ownership.
JA Personal Finance is a program that helps high school students better understand and apply important financial concepts, such as the need to budget, invest and save; as well as the proper use of credit. Funding from AHFC will be used to redevelop JA Personal Finance into a blended-learning experience, using both in-classroom JA volunteers and digital technology to engage teens in exciting and relevant ways.
The awareness campaign will focus on teens’ understanding of the financial responsibilities associated with vehicle ownership, such as financing options, paying for insurance and routine maintenance, and provide them with tools to help them make better informed budgeting decisions.
“We support Junior Achievement USA because their core values align very well with our own core values as a corporation—to enrich the social, economic and educational well-being of communities and society,” said David W. Paul, senior vice president, AHFC. “Buying a car is one of the first major financial decisions most of us make. It is important that we educate the next generation to ensure that they are ready for the responsibilities of financing a car as well as establishing a firm financial foundation to help them succeed in life.”
About American Honda Finance Corporation
American Honda Finance Corporation (AHFC), operating as Honda Financial ServicesSM and Acura Financial Services®, helps to satisfy the financing needs of consumers of Honda and Acura products including automobiles, sport utility vehicles, minivans, motorcycles, powersport products, marine engines and power equipment. For more information visit www.hondafinancialservices.com or www.acurafinancialservices.com.
About Junior Achievement USA® (JA)
Junior Achievement is the world’s largest organization dedicated to providing young people the knowledge and skills they need to obtain their economic success, plan for their future, and make smart academic and economic choices. JA programs are delivered by corporate and community volunteers, and provide relevant, hands-on experiences that give students from kindergarten through high school knowledge and skills in financial literacy, work readiness and entrepreneurship. Today, JA reaches 4.5 million students per year in 118 markets across the United States, with an additional 5.8 million students served by operations in 120 other countries worldwide. Visit www.ja.org for more information.