Honda Takes to the Field with ESPN College Football; Expands Marketing Integration to Become Musical Pulse of College Football Coverage

Honda Takes to the Field with ESPN College Football; Expands Marketing Integration to Become Musical Pulse of College Football Coverage

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Honda Stage to be “Official Music Sponsor of ESPN College Football” Social media component to include “Helmet Stickers” segment on ESPN2 College Football Final Multi-year agreement builds on Honda relationship with ESPN Through a multi-year agreement that builds on a long relationship…

Honda to Showcase New Connected Car and Automated Driving Technologies at 2014 ITS World Congress in Detroit

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First U.S. demonstration of Honda’s automated driving technology with industry-leading freeway entry, exit and lane change capabilities Unique driver-to-driver “virtual tow” technology, vehicle-to-motorcycle and vehicle-to-pedestrian/bicycle technology also to be demonstrated Honda will showcase several of its latest developments in intelligent transportation technology…

Honda Partners with Hispanic Scholarship Fund to Award Assistance to Hispanic College Students

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American Honda Motor Co., Inc. and the Hispanic Scholarship Fund (HSF) today announced the awarding of scholarship assistance to 16 outstanding Latino undergraduate students from around the country at today’s Scholar Awards Breakfast in Columbus, Ohio. Selected based on their demonstrated academic excellence, interest in science…

Honda Launches Summer #Cheerance Event Spreading Cheer to Three Million People through Five-Day Honda Summer Clearance Event

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Multifaceted, large-scale effort across Twitter, Facebook and YouTube includes real-world stunts, comedy and concerts August 4–8 Honda will donate $100,000 to the Pediatric Brain Tumor Foundation ‘Summer Cheerance’ to feature videos from YouTube superstar, Andrew Hales Campaign to include TV spots, print,…