Product Planners Are Who Makes a Honda

Tomo_Presenting_01Honda today unveiled its newest profiles in the popular What Makes a Honda is Who Makes a Honda video series, exploring the role of the product planner through the experiences of associates Tomo Yokoi and James Jenkins.

It is the role of product planners to work with teams from R&D, manufacturing and sales and marketing, acting as the customer’s voice throughout the process.

Yokoi, who grew up in Los Angeles, is the senior product planner for the next generation Acura NSX, the supercar heralded as the ultimate representation of Acura precision crafted performance.

Jenkins, who hails from outside St. Louis, Missouri, is manager of Product Planning for Honda light trucks, which includes the all-new Pilot and HR-V introduced this year. Honda’s strength in that sector prompted U.S.News& World Report to name Honda the “2016 Best SUV Brand.”

Their product lines are on opposite ends of the spectrum in many ways. But as product planners, Yokoi and Jenkins share a key attribute: a passion for the product and its customers.

“When I look at the final product, I see a huge team effort, all focused on bringing the best possible experience to our customers,” said Yokoi, who also was the planner for the 2015 Acura TLX luxury performance sedan.

Said Jenkins: “I’m working on family-oriented products, with safety as the number one focus, but our goal is still to make driving fun. Seeing customers smile and seeing them come back to the brand is the greatest reward.”

The What Makes a Honda is Who Makes a Honda video series focuses on Honda’s commitment to the power of dreams, joy, challenging spirit, passion and respect — core tenets of Honda’s approach to business. In addition, the video series spotlights Honda’s varied career opportunities and its inspiring associates.

See the latest What Makes a Honda is Who Makes a Honda video on Honda’s YouTube channel at

About Honda in North America
Honda established operations in America in 1959 and now employs more than 40,000 associates in its North American sales, R&D and manufacturing operations with total capital investment in North America exceeding $22 billion. Based on its longstanding commitment to “build products close to the customer,” Honda began building power sports products in America in 1979 and now operates 18 manufacturing facilities in North America, including eight automobile plants with the capacity to produce nearly 2 million Honda and Acura automobiles annually, using domestic and globally sourced parts.

News Reporter