Honda’s “Paper” TV spot has been honored by the prestigious One Show, winning the 2015 Broadcast Television category, at One Show’s annual Automobile Advertising of the Year Awards during the North American International Auto Show in Detroit, Michigan. The One Show’s awards ceremony recognizes excellence in advertising in its assessment of global marketing campaigns.
“Paper,” shot by Academy Award-nominated stop-motion artist PES, uses thousands of hand-drawn and colored illustrations from multiple artists to provide the platform for an intricate paper-flipping journey to beautifully show Honda’s history and range of mobility products. The spot demonstrates Honda’s commitment to “The Power of Dreams,” a belief in big new ideas and to the determination to bring them to market that drives the company’s R&D and leads to its diverse array of advanced-technology products.
The One Show, established by the One Club, the world’s foremost non-profit organization devoted to elevating creative work in the industry worldwide, remains the pinnacle of achievement by providing a showcase of the world’s best work, and by inviting collaboration among individuals who are actively developing outstanding work.