Presented by the National Association of Minority Automobile Dealers (NAMAD) and IHS Automotive
Honda was honored with four awards at the first Diversity Volume Leadership Awards presented by the National Association of Minority Automobile Dealers (NAMAD) and IHS Automotive at the 2016 North American International Auto Show.
The Honda Accord and Honda CR-V were recognized for national sales leadership with women and ethnic Millennials in 2015. The Honda CR-V, America’s best-selling SUV, was named the “Top Women’s Vehicle” and the Honda Accord was named “Top Ethnic Millennial Vehicle.” The Honda Accord and Civic were also recognized as “Ethnic Volume Leaders” in the Mideast and Western regions, respectively.
“We are witnessing a massive demographic shift that is reshaping our marketplace,” said Marc Burt, assistant vice president of Honda North America, Inc. Office of Inclusion & Diversity. “These awards reflect our associates’ continued commitment to innovation and overall understanding of how our vehicle design, functionality and marketing relate to our increasingly diverse customers.”
The awards show, the only event of its kind, recognizes top-performing automotive brands that are driving sales with multicultural consumers. Awards were presented to brands whose vehicles had the highest number of new-vehicle registrations among African-Americans, Hispanics, Asian Pacific Islanders and Native Americans.
To learn more about Honda’s diversity efforts, visit http://csr.honda.com/diversity/