- With help from Facebook, anyone can support Children’s Hospital of Orange County (CHOC Children’s) and the Pediatric Brain Tumor Foundation
- For each ‘like’ or ‘love’ of Honda’s “Candy Cane Lane” Video: honda.us/HolidayMagic Honda will donate $1 to CHOC Children’s and the Pediatric Brain Tumor Foundation, up to $100,000
This year Honda has expanded upon its annual Happy Honda Days campaign to bring the magic of the holidays to patients at Children’s Hospital of Orange County (CHOC Children’s) through an immersive journey down a virtual Candy Cane Lane shared via Oculus headsets.
Honda is generating awareness for the company’s holiday Candy Cane Lane giving program through work on Facebook. A short, documentary-style video of the children’s reactions to their Candy Cane Lane VR experience will be posted on Facebook http://honda.us/HolidayMagic. For every “like” or “love” the video receives, Honda will donate $1 to CHOC Children’s and the Pediatric Brain Tumor Foundation, up to a total of $100,000. The video also will be shared on Honda’s YouTube and Twitter channels.
“This year Honda has the unique privilege of transporting children at CHOC Children’s to a virtual winter wonderland that brings the festive spirit of the holidays to the kids directly,” said Susie Rossick, Assistant Vice President, Honda Auto Marketing. “Seeing the kids’ heartfelt reactions to the experience and being able to bring magic to their hospital stay is especially meaningful during the holidays.”
In the Candy Cane Lane virtual-reality experience, a Honda sleigh pulls the viewer along a beautiful snow-covered neighborhood filled with spectacular holiday light displays. As the viewer travels down the street, the lights and decorations on the houses become more and more extravagant. Bells and harps play throughout the journey as illuminated snowmen and toy soldiers animate to life. After a fireworks finale, the children see reindeer pulling Santa’s sleigh. Finally, just as Santa drops a beautifully wrapped gift into their lap in the video, a real gift was being placed in their lap in the hospital.
Additionally, Honda created a 360-degree version http://honda.us/CandyCaneLane of the Candy Cane Lane virtual-reality experience for Facebook, which launched in early December, to invite people to enjoy and share the festive lights of Candy Cane Lane. This 360-video is part of Honda’s annual Happy Honda Days campaign, which speaks to the nostalgia of the holidays and consists of four TV spots http://honda.us/HHD, three Snapchat filters available at dealerships across the country, print, POP, out-of-home, digital, social and radio.