Honda “Upgrade” Offers Tasty Treats During the Big Game
  • Upgraded” exclusive Tasty recipes served up by Amazon Prime Now, courtesy of the all-new Honda CR-V 
  • “The Upgrade Presented by Honda” features a first-of-its kind collaboration with BuzzFeed’s Tasty and Prime Now 
  • Free one-hour delivery for Tasty recipe ingredients purchased at www.amazon.com/TheUpgrade

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Honda is teaming up with Tasty, BuzzFeed’s global food network, and Amazon to offer fans “The Upgrade,” an opportunity to kick their big game experience up a notch, presented by the all-new 2017 Honda CR-V. “The Upgrade Presented by Honda” features big game-inspired recipes developed in partnership with Tasty, offering new and exclusive recipes that are upgraded with a unique twist. Fans can watch the Tasty videos for each recipe at www.amazon.com/TheUpgrade and click through to order the ingredients from Prime Now. The superfast delivery service will provide free one-hour delivery of the ingredients, compliments of America’s best-selling SUV, the Honda CR-V January 30-February 5.

The completely redesigned and reengineered 2017 Honda CR-V will make its television debut during next weekend’s big game. Inspired by major enhancements to America’s best-selling SUV, “The Upgrade Presented by Honda” aims to make special moments even more memorable, like the big game, giving fans access to unique versions of their favorite football recipes, delivered to their doorstep, all compliments of the Honda CR-V.

“Super Bowl Sunday is one of the most celebrated events of the year, and Honda wants to make game day food part of the memorable experiences for family and friends,” said Susie Rossick, assistant vice president, Honda Auto Marketing. “Taking a cue from the all-new 2017 Honda CR-V, the upgraded big game-inspired recipes with built-in shopping convenience will help take football fans” experience to the next level, and made possible through our custom collaboration with Amazon and BuzzFeed.”

Both sweet and savory recipes are featured in the exclusive football-inspired Tasty videos that are offered through “The Upgrade.”From January 30-February 5, leading up to and during the big game, fans can take advantage of a special promotion for free, one-hour delivery service from Amazon Prime Now. For the big game, “The Upgrade Presented by Honda” recipes include Guacamole Cannoli and Cookies & Cream Empanada.

“We are thrilled to collaborate with Honda and Amazon to bring the power of these great brands to our highly engaged Tasty audience. BuzzFeed and Tasty alike are all about bringing people together and creating a human connection, and we love when we can seamlessly integrate partners to bring Tasty further to life while also meeting our marketing partners’ needs,” says BuzzFeed’s Chief Revenue Officer Lee Brown. “Plus, for the first time ever, thanks to Honda the ingredients for the exclusive Tasty recipes can be delivered to consumers via Amazon Prime.”

Providing inspiration for other upcoming holidays, “The Upgrade” will return for Valentine’s Day. From February 6 to February 14, exclusive romantic-inspired Tasty recipes will be available at: www.amazon.com/TheUpgrade, with the ingredients available a click away on Prime Now. Recipes will include No Bake Chocolate Raspberry Tarts and Creamy Slow Cooker Chicken.

“We’re delighted to join Honda and BuzzFeed in helping customers easily “Upgrade” their game day experience – enabling them to watch a new and exclusive Tasty video recipe on Amazon, click through to buy the exact ingredients on Prime Now, and have them on their doorstep with free, one-hour delivery from January 30 through February 5,” said Jeremi Gorman, Head of North American advertising sales for Amazon Media Group. “It doesn’t matter who’s playing this Sunday – when we can work with brands to create seamless experiences like this, customers always win!”

“The Upgrade Presented by Honda”recipes and associated Tasty videos will be featured on the BuzzFeed.com/Tasty, Facebook, Snapchat and Pinterest. Fans who click on the associated URL (www.amazon.com/TheUpgrade) on any of these sites will be taken to a custom Amazon landing page to learn about “The Upgrade” program, watch Tasty videos, explore images of the CR-V, and have the opportunity to shop themed décor and other items to help enhance each holiday.

To order “The Upgrade’s” recipe ingredients customers can click the link directly under the videos, which takes them to the full list for purchase on Prime Now. From Jan. 30-Feb. 5, users will also see a promotion code on Prime Now, which they can enter at checkout to receive free one-hour delivery. Orders can also be placed directly through the Prime Now website at www.primenow.com. For more information on “The Upgrade Presented by Honda” visit: www.amazon.com/TheUpgrade.
“The Upgrade Presented by Honda” helps kick off the integrated marketing campaign for the all-new 2017 CR-V and will be followed by the 2017 CR-V’s big game spot, celebrating the 20th anniversary of the best-selling SUV in America, with the full campaign rolling out through April, 2017.

About the all-new 2017 CR-V

The 2017 CR-V went on sale on Dec. 21 and boasts bold new styling, a more premium interior, the model’s first-ever turbocharged engine and a host of new features and technologies aimed at maintaining CR-V’s status as the outright benchmark in the highly popular compact SUV segment. The 2017 CR-V also expands the application of the Honda Sensing™ suite of advanced safety and driver-assistive technologies, now offered as standard equipment on EX and higher models.

The all-new 2017 CR-V is the fifth-generation model of the best-selling SUV of the past 20 years1, and nearly 4 million CR-Vs have been purchased since the debut of the first-generation CR-V in 1997. In 2016, CR-V is on its way to its best sales year of all-time and will mark seven straight years of U.S. sales growth for CR-V and the model’s fifth year in a row of being the outright best-selling SUV in America1.

About Honda

Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic and Accord passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for 34 years and currently operates 19 major manufacturing facilities in North America. In 2016, more than 95 percent of all Honda vehicles sold in the U.S. have been made in North America, using domestic and globally sourced parts.

About Tasty

Tasty is BuzzFeed’s cross platform global food network.  Launched by BuzzFeed Motion Pictures in July 2015, today, over 500M people worldwide, and 50% of Americans, watch a Tasty video every month.  Tasty gives its audience an easy and approachable lens on cooking, all through a unique visual style and short-form model, which makes it the perfect content to share with friends. Tasty has become the driver of video views at BuzzFeed and created a global presence with Proper Tasty, Tasty Demais, Bien Tasty, Einfach Tasty, Tasty Miam and Tasty Japan. With its scale, global network and cross-platform strength, audiences and advertisers alike are benefiting from the Tasty phenomenon, including 2B views on branded content and   the largest media page on Facebook, with a global fan base of over 120MM fans.

For More Information

Consumer information is available at automobiles.honda.com/cr-v. To join the CR-V community on Facebook, visit facebook.com/hondacrv. Additional media information including detailed pricing features and high-resolution photography of the 2016 Honda CR-V is available at hondanews.com/channels/cr-v.

News Reporter