Honda Boosts Support of All-New 2017 CR-V with Latest Hispanic Marketing Effort Aimed at Pet Lovers
  • “The Power of Dreams” spirit continues with campaign creative and new social effort driving CR-V awareness and pet rescue efforts
  • ‘CR-V Pet Adoption Drive’ launches today @HondaLatino

pet lovers

Honda continues its launch activities for the all-new 2017 CR-V SUV with today’s debut of an inspirational social campaign that runs from March 2-31 on Honda’s social channels: @HondaLatino Twitter and Instagram as well as Facebook to drive awareness of the 2017 CR-V. The campaign incorporates the brand’s belief in “The Power of Dreams,” which has been a key theme throughout the CR-V’s marketing launch.

The new CR-V Hispanic social campaign is brought to life through Honda’s partnership with spcaLA and employs the CR-V to bring awareness to pet adoption. Through the ‘CR-V Pet Adoption Drive,’ Honda is helping dogs find a new family and forever home.

The campaign features dog lover Carlos PenaVega, who will reach out to the pet-loving community through Honda’s social channels on behalf of dogs in search of a new home. The first of the three-part video series launches today (http://honda.us/AdoptionCRV) with the series highlighting the CR-V’s new exterior styling, capability and roominess. This video features PenaVega and friends from spcaLA as they share helpful tips to best care for the animals.

“The CR-V has been powered by Honda’s dreams for its customers, helping make it America’s Best-Selling SUV over the past two decades,” said Susie Rossick, Assistant Vice President, Honda Auto Marketing. “Highlighting these inspirational stories will enable viewers to become familiar with the CR-V and spotlight the dogs available for adoption, helping find homes for these deserving animals.”

Honda’s ‘CR-V Pet Adoption Drive’ follows the CR-V’s “Best Friends” Spanish-language TV spot (http://honda.us/BestFriendsCRV) which debuted on Fox Deportes during football’s big game in February, marking a first for Honda. The spot focuses on the notion that sometimes a dream means helping others realize theirs. It tells the emotional story of a young boy and his mom adopting a puppy together. Over time the boy and his dog develop a fun and loving relationship and the whole family comes together to train the dog. One day, they receive a call they’ve been expecting. In the final moments of the spot, it is revealed that the months-long training activities have been done so that they could gift the dog to another family as a service dog to help a child with special needs.

About the 2017 Honda CR-V
The 2017 CR-V, available now, boasts bold new styling, a more premium interior, an turbocharged engine (the model’s first) and a host of new features and technologies aimed at maintaining CR-V’s status as the outright benchmark in the highly popular compact SUV segment. The 2017 CR-V also expands the application of the Honda SensingTM suite of advanced safety and driver-assistive technologies, now offered as standard equipment on EX and higher models.

The all-new 2017 CR-V is the fifth-generation model of the best-selling SUV of the past 20 years1, with nearly 4 million CR-Vs purchased since the debut of the first-generation CR-V in 1997. CR-V had its best sales year of all-time in 2016, marking seven straight years of U.S. sales growth for CR-V and the model’s fifth year in a row of being the outright best-selling SUV in America1.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Accord and Clarity Fuel Cell passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for 34 years and currently operates 19 major manufacturing facilities in North America. In 2016, more than 96 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

1. Based on PAI/Autodata cumulative sales data for all SUV and CUV models in the industry from 1997 through 2016CY.

News Reporter