- Honda Stage enters its fourth year
- Honda partnering with iHeartMedia, UPROXX, Vevo and Snapchat to offer music fans access to the artists’ pivotal moments
Honda is expanding its music platform, now entering its fourth year, with the introduction of Honda Backstage (http://uproxx.com/topic/backstage/), a unique behind-the-scenes series looking at the fascinating stories of up-and-coming artists. Hosted on UPROXX.com and UPROXX’s Facebook page, these videos include interviews with the artists sharing their inspirations, obstacles and dreams en route to musical careers. Honda Stage (www.YouTube.com/HondaStage) offers music fans access to custom live and online music programming and performances, artist interviews and more.
“We are proud to feature exclusive performances from breakout artists who have pursued their dreams with unwavering determination — that is core to the Honda brand — and Honda Stage helps enable these burgeoning artists with a platform.” said Susie Rossick, Assistant Vice President of Marketing, Honda Auto Marketing.
In partnership with iHeartMedia, UPROXX, Vevo and Snapchat, Honda worked to bring up-and-coming artists into this year’s Honda Stage and Honda Backstage program. Some of this year’s artists include:
- Cheat Codes
- Carly Pearce
- Grace Vanderwaal
Honda Backstage consists of multiple episodes for each artist including Origin, Journey and Breakout stories. During Origin storylines, artists go back to where it all started, whether the location they created their first song or their thoughts on how they began to pursue a career in music. Journey storylines take the audience deeper and shows the artists’ current daily lives, including an exclusive look on how songs are created in the studio. Finally, Breakout storylines come full circle, with the artists bringing their dreams to life and sharing these moments with fans.
About Honda Stage
Building on its deep foundation of bringing music to fans, Honda has brought together an unprecedented group of entertainment and technology leaders, including iHeartMedia, UPROXX, Vevo, Snapchat to produce and distribute some of the best original, high-quality music content available. Honda Stage is a unique combination of live events including the Honda Civic Tour and premier music festival partnerships with Austin City Limits and Music Midtown; and, exclusive online content offering music fans access to custom live and online music programming and performances, artist interviews and more.