• Honda Pilot notches 5th straight monthly gain with 62% jump in January
  • Honda HR-V hits new January record as sales climb 10% for the month
  • Honda Civic rises 2.8% on heels of all-time annual record
  • TLX and RLX lead Acura cars to 9.3 percent gain in January, bucking industry trend

American Honda Motor Co., Inc. (AHM) today reported January sales of 104,542 Honda and Acura vehicles, a decrease of 1.7 percent versus January 2017. Honda Division sales were down 1.6 percent on sales of 95,634, with Honda cars narrowly down 1.3 percent on sales of 45,224, and inventory constraints leading trucks to slip 1.8 percent on sales of 50,410 units. Total Acura Division sales declined slightly in January, recording a 3.2 percent drop on sales of 8,908 units. However, passenger car sales gained 9.3 percent on sales of 2,979 vehicles.

Honda
Following a record year for Honda trucks, Pilot continued to show its true market strength as improved supplies helped it to a 61.8 percent increase, with HR-V recording a double-digit gain. Civic enjoyed a notable gain for the month, while overall car sales lagged a bit behind January 2017.

  • Pilot sales jumped 61.8 percent on sales of 11,619 in January, its 5th straight monthly increase.
  • HR-V set a new January record, gaining a robust 10 percent on sales of 6,259 for the month, continuing as one of the segment’s hottest selling vehicles.
  • Civic sales were up 2.8 percent in January, while all-new Accord begins to gain momentum with the just-launched national marketing campaign.

“With a strong and fresh product line-up, we’re confident in the fundamental competitiveness of our products in their segments,” said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales.

News Reporter