- Honda brand sets new March record for total sales, rising 2.6%
- AHM trucks set new March sales record with an increase of 7%
- Honda brand truck sales jump 7% for best March sales
- Acura TLX leaps 43% for best ever March sales; RDX gains 17%
“Honda’s deep truck lineup helped the brand to a new March record, while Honda cars continue to pull their weight despite current market forces,” said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales.
“The Acura brand delivered another strong sales performance in March with TLX and RDX leading the charge with double-digit, year-over-year sales increases. While headwinds remain relative to midsize luxury sedan sales, TLX is continuing to pick up market share and outselling notable competitors.”
Honda found fresh momentum with a new total vehicle sales record in March as Accord continued to gain ground, Civic topped 32,000 sales, and light trucks set several new benchmarks.
- Honda brand sales set a new March record, gaining 2.6% on sales of 128,855
- Accord sales topped 24,000 for the month, moving up vs. last month while competing in a declining segment dominated by heavy incentives.
- Pilot jumped 42.4% on sales of 14,158; Odyssey rose 27.8% on sales of 9,873.
- HR-V had its best-ever March, rising 1.3% on sales of 7,753 vehicles.
- Civic gained 3.4% on sales of 32,584 units.
Passenger car leadership! Accord: 2018 North American Car of the Year; Civic: #1 retail car in America; Fit: retail #1 in segment.
America’s Best SUV brand gaining strength from increased supply of Pilot – up more than 50%
Acura brand sales gained sharply in March, rising 15.7% as sedans enjoyed major gains, fueled primarily by record TLX sales and a strong month for RDX.
- Total Acura car sales were up 35.2% in March, while trucks gained 6.4% for the month.
- TLX starred for Acura, posting record March sales of 4,014, up 42.6% vs. March 2017. The sporty V6 A-Spec model has sparked new interest in TLX, as a new 4-cyl. A-Spec model enters the market today.
- RDX sales also were robust in March, up 16.7% on sales of 4,398 units as the brand looks ahead to an all-new 2019 RDX this summer.
TLX off to a great start in 2018, outselling Audi A4 and others. Arrival this week of 2.4L A-Spec model adds to momentum.
Already two of the top three luxury SUVs to younger buyers, the 2019 RDX and 2019 MDX will receive youthful A-Spec sport appearance variants in the next few months.