Truck Sales Soar in September with Multiple Records for American Honda
  • American Honda light trucks set new September record, gaining 6.3%   
  • Honda brand trucks have best-ever September, with Pilot posting record September, up 50%
  • Honda electrified vehicle sales set new monthly record, topping 5,000 units for third consecutive month
  • Acura sales rise 4.4%, fueled by record September truck sales
  • RDX sets fourth straight monthly sales record with massive 54% gain; MDX sales top 4,600 units

“We enter the final quarter of the year in a very strong position across our passenger car and light-truck lineups, putting us in striking distance of a fourth consecutive year of record sales for the Honda and Acura brands combined,” said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division.

BRAND REPORT

 


Sales Highlights

Honda trucks continued to build strong momentum in September, with record total sales and strong performances across the lineup. While car sales ceded some ground to trucks, the strength of Honda passenger cars has pushed them to the top of industry retail market share, despite tight supplies of key models.

  • Honda Pilot jumped 50.2% in September on sales of 15,464 units.
  • CR-V sales topped 30,000 units for the month, just shy of another record.
  • With gas prices topping $4.00/gallon in parts of the U.S., sales of Honda electrified vehicles continue to rise, with Accord Hybrid, Insight and Clarity Plug-in Hybrid combining for nearly 6,000 September deliveries.

 

Model Notes

Honda is the only brand in America to earn an IIHS TOP SAFETY PICKacross car, SUV, minivan and pickup models, including the 2019 Insight.

 

With Accord, Civic and Fit, Honda has topped all other brands in combined retail passenger car sales in the three largest mainstream car segments in the first 8 months of 2018.

 

BRAND REPORT

 


Sales Highlights

The new RDX continued to break sales records and combined with strong MDX sales to set a new September record for Acura trucks.

  • RDX set its 4th straight monthly sales mark since launching in June. Sales totaled 5,699 for the month, a gain of 54.3%.
  • Acura’s flagship luxury SUV, the MDX, turned in another strong performance with sales of 4,643 units in September.
  • The refreshed and re-energized 2019 ILX goes on sale later this month.

Model Notes

The refreshed 2019 ILX completes the first phase of the Acura brand design transformation with all core models sporting the signature Diamond Pentagon Grille and an A-Spec model.

 

Acura’s revolutionary True Touchpad™ Interface is a hit with RDX customers and won praise from the editors at Ward’s, who said it’s “everything you could want in a user experience.”

 

 

News Reporter