- ESPN analyst and host Jay Williams and sports commentator Filayyyy host the online Challenge
- Fans who submit #SuperHandling Challenge videos with the most game will be featured by Jay Williams and Acura
- Acura’s #SuperHandling Challenge campaign highlights Acura’s industry-leading Super Handling All-Wheel Drive™ (SH-AWD®) technology
Acura is partnering with basketball influencers, including ESPN analyst and host Jay Williams (@realjaywilliams) and sports commentator Filayyyy (@Filayyyy), to launch the Acura #SuperHandling Challenge during the March college basketball tournament. The challenge kicks off today with Williams (https://youtu.be/YZ78UuZHyrc) and Filayyyy (https://www.instagram.com/p/Bu4DZ1iH3pt/) tapping fans to bring their “super handling” dribbling skills into unexpected everyday situations. Throughout the tournament, Williams and Acura will repost the best #SuperHandling videos to Instagram stories, providing technical analysis of fans’ top moves.
Influencers Joining the #SuperHandling Challenge
Acura is teaming up with a select group of influencers from across the basketball and sports communities to amplify the Challenge. Influencers will include University of Texas El Paso alumni and Harlem Globetrotter Briana “Hoops” Green (@brianagreen11), Spider Man-clad YouTube basketball sensation Grayson “The Professor” Boucher (@theprofessor), and sports comedy commentator and Instagram star Carlos “Famous Los” Sanford (@famouslos32).
Additional Campaign Elements
In addition to social media, Acura’s #SuperHandling Challenge campaign will be featured extensively across ESPN and CBS Sports digital platforms, along with ads and homepage takeovers running from March 15 through April 8. During the March college tournament, Acura will also run additional campaign creative, themed around the tagline “Prove your #SuperHandling,” featuring the Acura RDX exclusively on ESPN and CBS Sports. Acura’s March basketball campaign will also be featured on The Bleacher Report, NCAA’s homepage, and NCAA’s FireTV sponsorship.
Super Handling All-Wheel Drive™ Nears One-million Sales Milestone
The #SuperHandling Challenge campaign takes its name from Acura’s industry-leading Super Handling All-Wheel Drive™ (SH-AWD®) technology, which will reach its 15-year milestone and one-million mark in global sales of SH-AWD®-equipped vehicles later this year. Across four generations, Acura SH-AWD® technology has consistently set the bar for performance-enhancing all-wheel drive. Acura now offers SH-AWD® in either mechanical (SH-AWD®) or electrified (Sport Hybrid SH-AWD®) form on five of six Acura models.